The title sounds cheesy, right? But it tells you exactly what you’re going to do. This is one of the fundamental elements of a marketing and advertising campaign, both on- and offline. After you’ve made your pitch about your service or product, the next logical step is to invite your audience to do something about it. This is your Call To Action (CTA). Image source: freepik.com If you visit any website that offers special…
If you’ve decided to blog, chances are you’ve begun on a high note, especially if you’ve been inspired by the idea of putting your thoughts online for everyone to see. But a few weeks or months into blogging, the love affair falters. You will run out of words to say, ideas to brew, and you will begin to slow down. You might even ask yourself “What’s the point in all of this?” especially if you’re not gaining an audience as fast as you wish you would. Relax, it’s inevitable. You are not a machine. I’ve also been there several times. But instead of merely giving up, there are ways to get back into…
You’ve heard it thousands of times: QUALITY OVER QUANTITY. While for some, it’s still debatable, the fact remains that quality content is the reason why your audience will come to you AND stay. Quantity can be attractive, but minus substance, it makes more for forgettable material that results in high bounce rates for your site. Quantity-driven content may work for low-value sites that publish several posts within the week, or even within the day. But not you. Although you’re posting regularly on a consistent schedule, you also want your readers coming in to refer to your …
I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause a lot of creative resistance, and make people feel that the bar has been set too high for them. Relax. Being creative does not mean you have to be the next Shakespeare or Leonardo Da Vinci! In fact, I imagine you don’t have a creativity problem at all. Creativity is not scarce What does creativity mean to us in this context? For most people the goal would…
Some days, your well of ideas runs dry and no matter how you try to find inspiration, you can’t somehow come up with meaningful, interesting, and new quality blog content. So instead of creating, why not recycle your older content into something fresh? There are several discussions on the pros and cons of using older content for your blog. Regardless of what critics may argue against it, as long as your material and the ideas behind it can still be relevant to your current audience, it’s fine to draw from old posts. The trick is in how you do it so you don’t sound redundant. If you decide to take a long, hard look at your older posts, you might also experience some cringeworthy…
If you feel that your blogging mojo is flagging, sometimes all it needs is a jolt — or a series of such — to kick it back into gear. For many of us bloggers, dealing with the minutiae of our non-blogging lives and getting stuck in a routine are our biggest momentum killers. Sometimes it’s also self-doubt, running out of things to say, or other distractions that take the life out of blogging. It can be anything at all. You’re in the process of brainstorming for new content and someone’s at the door. Or you’re drafting your umpteenth post and the phone rings. Or someone tells you that your blog sucks and you begin…
As blog owners there is really nothing we love more than some good quality backlinks coming to our sites. The best backlinks are ones that come naturally from other bloggers and through social media. However not all of us can create incoming links simply by relying on outside bloggers and our site readers.For times like these many bloggers will look to alternative solutions to build incoming links. One of these alternatives is through article marketing and directories.The concept behind article directories is simple. Writers sign up to the web site and provide quality content and…
When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and clients. Content is becoming super important. We used to talk about if content was king or not. Now, I see a shift. The content creator is now king. (click to tweet) Keeping the crown is getting tougher than ever, though. The problem is, people get caught up in thinking they don’t have time, are not good enough, not …