the net

Often we hear about bounce rate and how it affects our bottom line. For those of you NOT aware of bounce rate, here’s a quick definition from Google: “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” A high bounce rate is NOT good for blogging because it shows people simply visit your website and leave without visiting any other page. Over the years, research has shown there are…

Email marketing is a vital tool for increasing engagement and overall blog growth. No serious blogger will tell you that “email is dead” because ESP (email service providers) are coming up with new and creative ways to keep subscription counts high. There was a time that obtaining subscribers became more difficult and much of it had to do with the stigma surrounding email marketing. Spammers found creative ways to obtain email addresses and then started to bombard email accounts with junk. However, the value of a…

With so many different ways to make money online and with the Internet changing with each passing day, it’s important to stay on top of new opportunities. As you make your way around the web, you’ll likely come across a number of articles and guides on Facebook marketing, for instance, and how you can tap into specific demographics for specific purposes in order to turn a profit. You might remember when I wrote about using Pinterest as a prime example. Another hugely popular social network with remarkably high interaction rates is Instagram. Yes, a lot of Instagram feeds are filled with selfies and foodporn, but it also represents the opportunity to make some money here. Here are a …