10 Social Media Errors to Avoid

Using social media to grow your community and promote your brand is a must for community expansion, especially if you run a blog or business site. However, sometimes we slip and our efforts backfire. Perhaps it’s been months since you first registered and you’re still not gaining any followers. Or you seem to attract the wrong kind of followers. Or you deleted that TMI tweet AFTER someone else has already seen it (and trust me, they have). So what do you do? Social media channels …

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What Makes An Effective Newsletter?

Does your blog come with a little ‘extra’ for your readers in the form of an email newsletter? How does that newsletter work for you — does it bring in more leads, more engagement with your audience, more people clamoring for your product? Or do you simply slave away at a subscription that makes its way from the inbox to the trash bin in 0.02 seconds flat? If your blog has its own newsletter, make sure you maximize its purpose. Otherwise, it’s nothing but online …

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Banish Generic Calls To Action From Your Campaign NOW!

The title sounds cheesy, right? But it tells you exactly what you’re going to do. This is one of the fundamental elements of a marketing and advertising campaign, both on- and offline. After you’ve made your pitch about your service or product, the next logical step is to invite your audience to do something about it. This is your Call To Action (CTA). Image source: freepik.com If you visit any website that offers special…

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Do’s And Dont’s of Press Releases

Press Releases are official statements given to newspapers containing information about a particular matter. Businesses use this as tool of marketing and it does work. But only if you do it right. That’s why we are going to talk about do’s and don’ts of press releases for all kinds of businesses and blogs. Do’s of Press Releases Create a catchy headline: You got that press release published because you wanted people to read it. Right? So, if you really want the people to read the press release, make sure you use a catchy headline …

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The Secret Element of Successful Marketing Campaigns

Remove friction from your marketing Why can Brian send one email from the Copyblogger email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but  if someone else had Copyblogger’s list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course that’s a factor, but there is more to it. More than seven years went …

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Why New Products Fail

What is the difference between new products that take off in popularity and those that essentially get ignored? How do you know when your new product is ready to sell? Today I would like to share with you the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you. In The Mainframe podcast, Tony and I have been covering the MVP (Minimum Viable Product) process for creating products and moving into how to simply and successfully launch those …

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Are You an Entrepreneur–Or a “Wantrepreneur”? Find Out…

There are a lot of people running around these days calling themselves “entrepreneurs”. However, I’ve discovered a few fool-proof ways to quickly see the differences between successful entrepreneurs and wantrepreneurs–or people who want to start a business, but who actually aren’t going to take action and create a real business. Here are five traits I’ve noticed in startup founders and entrepreneurs that don’t exist in “wantrepreneurs”: 1. A willingness to learn…

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The wisdom and effectiveness of experimental marketing.

“Telling lies do not work in ads”, I read this long back and that made a big impact on me. I strove hard to come up with my online ads that invoked the truth embedded -both in the ad and in the minds of the target audience.I did not search for ads that instantly held my mind and my eyes. Such advertisements should not be searched; they should come to your attention. They should stay in your memory for long …

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How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)

Gilbert Gottfried reads 50 Shades of Grey. NSFW. Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free. The offer is at the end of this post, but first… Who should join me? I’ll record a lot myself, but I’d like to involve other voice actors for small bits and pieces. Who would you vote for? Here are some of my favorites. If you like any other…

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