Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead nurture “funnel” are visualized as sequential – Awareness => Interest => Consideration => Sale. Visualizing…
Fascinating -albeit deeply depressing- news stories have been emerging recently in mainstream media about the conflict between, on the one hand, the development of digital society and, on the other, the protection of the environment and of key natural resources. The stories and scientific studies reveal the energy and water voracity of ChatGPT, the threat…
Shady behaviour might be part of the Grand Theft Auto DNA, but leaking video game trailers on TikTok before launch is probably not what developers had in mind. Especially not when it can be traced back to a senior Rockstar developer’s son. The fact that fans will need to wait more than a year for…
It’s already the third edition of Foto/Industria -the biennial of photography that documents industry and work- that i attend (the previous ones were dedicated to food and to the technosphere.) And yet, it feels like the tourist in me will never get tired of walking around the city of Bologna to visit the exhibitions located…
The European Space Agency’s Ariane 6 rocket is scheduled for its debut launch in mid-2024, its director Josef Aschbacher announced yesterday. The news follows a successful hot-fire test on November 23 at Europe’s spaceport in French Guiana. The term ‘hot-fire’ refers to the fact that the engine is fired with its propellants, producing actual combustion…
These 20 customer service tips are essential for every brand constantly seeking to attract and retain customers. Attracting new customers is a key strategy for financial stability, but how your customers feel about your brand is equally important. Demonstrating genuine care for your customers not only ensures their continued patronage but also encourages them to…
My ancient Samsung Galaxy is ready for retirement. Cracks expand across the screen, photos are hazy blurs, and the battery barely survives a day. It’s time to buy a replacement. The initial contenders for my cash were the usual mix: Androids and iPhones with old names, incremental upgrades, and eye-watering price tags. While mulling over…
According to a recent survey, more than three quarters of small business owners feel the effects of burnout in their everyday work lives. One way to fight that sense of burnout is to meditate regularly. If you’re not sure where to start with meditation, there are plenty of mobile apps out there that can guide…
Strong content can make a big difference in business. It’s like a good salesperson, always helping to turn potential customers into loyal ones. But the real magic comes from persuasive copywriting. In this article, we’ll talk about how to write persuasive copy. We’ll check out practical tips and real examples to explain how to turn…
The European Space Agency’s next-generation heavy-lift rocket Ariane 6 successfully completed a full dress rehearsal on Thursday, in preparation for its maiden flight next year. The so-called hot-fire test at Europe’s Spaceport in French Guiana “simulated a complete launch sequence and thus validated the entire flight phase of Ariane 6’s core stage,” said the agency. …
If there’s one person who has the intellectual generosity, practical know-how and theory background to write a “systematic theory of DIY electronic culture”, it’s Garnet Hertz. Hertz is Canada Research Chair in Design and Media Arts, an Associate Professor of Design at Emily Carr University in Vancouver and an artist whose works put into practice…
Sandwiched between Germany, France, and Belgium, the tiny country of Luxembourg is one of Europe’s smallest, but also its wealthiest — its residents enjoy the second-highest per capita income in the world. Key to this success is its thriving financial services sector which has helped draw several big names to the Grand Duchy, including the…
As an eCommerce business owner, you’re likely to find that one of the more challenging aspects of running your online store is managing sales tax. The complexity arises from the need to comply with various local tax obligations, which can differ significantly from one jurisdiction to another. This complexity is compounded when you consider the…
Tech has waded into another feud with artists. After a week of wrangles about AI mimicry of pop stars and training models on copyrighted content, Spotify has sparked fresh controversy over a new royalty scheme. The streaming giant announced on Tuesday that its new payment policy will exclude songs with fewer than 1,000 annual streams….
The UK doesn’t plan on introducing AI regulation anytime soon — in contrast to the EU’s and China’s strict legislation efforts. During a Financial Times conference on Thursday, the country’s first minister for AI and intellectual property, Viscount Jonathan Camrose, confirmed government concerns over regulation curbing growth and said that a UK law on artificial…
BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond, by Vladan Joler. Edited by Vladan Joler, Francesco D’Abbraccio, Andrea Facchetti. Publisher: Krisis Publishing. Whether it’s because of the bottle of water that ChatGPT “drinks for every 20 to 50 questions we ask” or the ghost workforce performing mind-numbing or traumatising cognitive labour to…
AI has made another assault on the English language. After taking the title of the Collins Dictionary word of the year, artificial intelligence this week assailed the Cambridge version. This time, the impact is more subtle — but deeper. The first example emerged from Cambridge’s word of the year for 2023: “hallucinate.” It’s an old…
Today’s job market is dynamic and evolving. Shifting skill requirements and industry demands have led to the need for staffing agencies. There’s a need for employers to find a quick, efficient route to potential employees. A recent survey has found that 79% of American businesses find these agencies essential. A staffing agency supplies a scalable,…
Deepfake fraud attempts have increased by a whopping 31 times in 2023 — a 3,000% increase year-on-year. That’s according to a new report by Onfido, an ID verification unicorn based in London. The company attributes the surge to the growing availability of cheap and simple online tools and generative AI. Face-swapping apps are the most…
The world of recruitment has rarely been more lucrative, dynamic and needed. There are job openings as yet unmatched with the proper employee. Small businesses often cite “difficulty in finding the right candidate” as the key challenge in hiring. You can help solve that problem by starting a recruitment business. Setting the Groundwork for Your Own…
Do you want to write a killer CTA for your business? Writing a compelling call-to-action (CTA) is crucial for driving action and engagement from your audience. Whether it’s about encouraging them to make a purchase, sign up for a newsletter, or take any other desired action, a killer CTA can significantly impact your business. So…
People have been harnessing tidal energy for milling grain for more than 1,000 years. As you’d imagine though, today’s contraptions for tapping this 24/7 power source are a little more sophisticated. One of the most eye-catching designs to emerge in recent years is a giant metal ‘kite’ which swims underwater against the current, turning its…
If you buy something through our links, we may earn money from our affiliate partners. Learn more. Beyond just cleaning your hard floors by scrubbing and washing them, a floor buffer can also strip, sand, polish, refinish, and wax them. And this is why a floor buffer is a good investment, it has multiple features…
Climate tech is receiving a proportionally larger share of what is, undeniably, a muted venture capital investment environment. VC and private equity investment in the sector has, thus far in 2023, fallen by 40% — just as the evidence of the need for more money for potentially planet-saving technology is becoming increasingly insurmountable. However, the…