How Does Social Media Fit Into the Lead Generation “Funnel”?

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead nurture “funnel” are visualized as sequential – Awareness => Interest => Consideration => Sale. Visualizing…

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Memory architecture. The structures of data and memory in the Arctic – We Make Money Not Art

Fascinating -albeit deeply depressing- news stories have been emerging recently in mainstream media about the conflict between, on the one hand, the development of digital society and, on the other, the protection of the environment and of key natural resources. The stories and scientific studies reveal the energy and water voracity of ChatGPT, the threat…

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8 Persuasion Copywriting Tips to Leverage

Strong content can make a big difference in business. It’s like a good salesperson, always helping to turn potential customers into loyal ones. But the real magic comes from persuasive copywriting. In this article, we’ll talk about how to write persuasive copy. We’ll check out practical tips and real examples to explain how to turn…

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Europe’s Ariane 6 rocket is ‘ready to rumble’ following full dress rehearsal

The European Space Agency’s next-generation heavy-lift rocket Ariane 6 successfully completed a full dress rehearsal on Thursday, in preparation for its maiden flight next year. The so-called hot-fire test at Europe’s Spaceport in French Guiana “simulated a complete launch sequence and thus validated the entire flight phase of Ariane 6’s core stage,” said the agency.  …

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DIY electronic culture, art and innovation. According to Garnet Hertz – We Make Money Not Art

If there’s one person who has the intellectual generosity, practical know-how and theory background to write a “systematic theory of DIY electronic culture”, it’s Garnet Hertz. Hertz is Canada Research Chair in Design and Media Arts, an Associate Professor of Design at Emily Carr University in Vancouver and an artist whose works put into practice…

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UK won’t regulate AI anytime soon, minister says

The UK doesn’t plan on introducing AI regulation anytime soon — in contrast to the EU’s and China’s strict legislation efforts. During a Financial Times conference on Thursday, the country’s first minister for AI and intellectual property, Viscount Jonathan Camrose, confirmed government concerns over regulation curbing growth and said that a UK law on artificial…

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BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond – We Make Money Not Art

BLACK BOX CARTOGRAPHY. A critical cartography of the Internet and beyond, by Vladan Joler. Edited by Vladan Joler, Francesco D’Abbraccio, Andrea Facchetti. Publisher: Krisis Publishing. Whether it’s because of the bottle of water that ChatGPT “drinks for every 20 to 50 questions we ask” or the ghost workforce performing mind-numbing or traumatising cognitive labour to…

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AI is transforming the English dictionary

AI has made another assault on the English language. After taking the title of the Collins Dictionary word of the year, artificial intelligence this week assailed the Cambridge version. This time, the impact is more subtle — but deeper. The first example emerged from Cambridge’s word of the year for 2023: “hallucinate.” It’s an old…

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How to Start a Staffing Agency

Today’s job market is dynamic and evolving. Shifting skill requirements and industry demands have led to the need for staffing agencies. There’s a need for employers to find a quick, efficient route to potential employees. A recent survey has found that 79% of American businesses find these agencies essential. A staffing agency supplies a scalable,…

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How to Start a Recruiting Business

The world of recruitment has rarely been more lucrative, dynamic and needed. There are job openings as yet unmatched with the proper employee. Small businesses often cite “difficulty in finding the right candidate” as the key challenge in hiring. You can help solve that problem by starting a recruitment business. Setting the Groundwork for Your Own…

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