Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in April and a completely different look to their stand at different times of year? Maybe your shop goes big for holiday decorating and can showcase this as the year rolls around, labeling your photos…
I have to admit that I didn’t start with keyword research. Firstly, because I was just writing about my travel experiences and didn’t think a lot about SEO. And secondly, I wasn’t very experienced back then. I was still a civil engineer and was just starting to get to know the SEO industry. After a…
What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a year ago. OpenAI didn’t embark on an SEO journey to capture traffic from a competitor — they created this traffic out of thin air and immediately owned it. I’m not trying to suggest that OpenAI…
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan. Source link
Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective. Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and…
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better than local business owners, and the majority of Google’s highest ideals tend to boil down to this. They want the public to have a good…
Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our use of AI doesn’t affect our work? Be transparent If you’ve put together a digital PR campaign, it’s always best practice to have a very…
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how…
Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and gain more organic search visibility (especially through appearing in featured and “People Also Ask” boxes) Researching questions is an ongoing process: You need to be…
Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the Excel file. This analysis provides insight into the most frequently used words within the analyzed subreddit, helping to uncover prevalent topics. The result will be an Excel sheet with three tabs, one for each query…
You might also see a message letting you know that the URL can appear on Google, but there are problems that need to be fixed. If there’s a problem with the schema used on that page, you’ll be able to find information about those errors under the Enhancements section. You may also want to check…
4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses. This might mean excluding responses from individuals outside your target demographic or refining your dataset to represent a balanced cross-section of your audience. Conducting audience…
The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and how to approach a dataset, how to kind of come to it with a question so that they could efficiently get an answer. And then…
You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what I’m guessing is the city centroid), and could this be that this is their attempt to localize the product blocks? Even if the store nearest me doesn’t actually stock these items? Because the SERPs don’t…
Any good SEO knows it’s not productive to point out issues without offering solutions. So, let’s look at the options we can bring to web developers to improve our JavaScript SEO. The feasibility of these solutions depends on your website’s tech stack. Hence, laying out a good/better/best approach is important. Ideal solution: Make critical content…
Whether you opted into automatic migration or updated GA4 manually, you’ll likely still have some changes to update, both to the data itself and for the stakeholders who review the data. To break this down into a manageable process, here are three concrete steps you’ll need to take. Step 1: Understand the differences between UA…
You can now use this list of keywords to inform your content strategy. Create targeted and relevant content around these keywords to improve your site’s search engine visibility. Remember that your content should always address user intent and provide value to your audience. 2. Use AlsoAsked to find FAQ-rich results The FAQ-rich results, such as…
The last step is scrutinize. So this is the review period. What’s really exciting is there is a very near future where GPT is gonna be able to do this step for us. For now, what we’re gonna focus on is the who, the what, and the how. And so, first of all, who should…
Outsourcing tasks is an effective strategy for managing your workload when faced with budget and time constraints. Outsourcing frees up your time to focus on core tasks, brings in expertise you may not have in-house, and provides flexibility to scale up or down based on your needs. The key to successful outsourcing is knowing what…
Q: What are the main goals of location/city landing pages? A: Location and city landing pages can best be thought of as a form of customer service. These pages have dual goals; one is to achieve high visibility in the search engines for specific branches of your business, and the other is to engage page…
With keyword mapping, you can outline the creation of highly relevant and targeted content for specific keywords. It improves internal linking and ensures content relevance. This will help you avoid duplicate content so each page serves a unique purpose, reducing competition for keywords and improving overall content quality. 5. Competitor Analysis How do you start…
Again, we lead with a Places Pack (not shown) and the same local mall (to be fair, it’s a nice mall), followed by a number of specific brands selling kid’s clothing. This is about as close to moving from vague commercial intent to specific commercial intent as I’ve found. Consider two things, though. First, these…
Custom images, like infographics or pictures with words or objects superimposed, can also drive strong performance. Blurry or out-of-focus images can lead to poor CTRs, along with unengaging images that don’t resonate with users. It is best to analyze your site’s own top-performing images in Discover to develop a strategy for which types of images…