The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now … [Read more...]

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you … [Read more...]

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) featured snippets within your existing toolkit. Then you can take the … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency. Click on the whiteboard image above to open … [Read more...]

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What can we learn from nine years of Google rankings data, … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their … [Read more...]

A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website and for SEO. Having clear landing pages for your subfolders is important to both … [Read more...]

AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject. Don’t worry, he was cool with it. He was actually pretty excited to … [Read more...]

Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog has been rewritten to include new tool screenshots and refreshed workflows. Together we’ll uncover keywords in the vastness of the long tail. Looking for more Next Level posts? Previously we explored how to create relevant and engaging SEO reports. One of the biggest obstacles … [Read more...]

Other unspecified categories of apps have also been paused. | Illustration by Alex Castro / The Verge Apple has “paused ads related to gambling and a few other categories on App Store product pages” after developers and commentators criticized the types of advertisements showing up in the iPhone’s App Store, according to a statement from … [Read more...]

The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more … [Read more...]

Stage 3 of the small business roadmap is one of my favorites. In fact, it’s the stage most of us start with even though skipping over stage 1 and stage 2 can be deadly to your idea. And as we dive right in here, many of us naturally resist doing some of the most eye-opening parts of this stage. (We get into what those parts are and how to do them in this episode.) The cost of... Article by … [Read more...]

Stage 4, the Build stage, is a big one. As Corbett puts it: “this stage is a monster and a lot of people get stuck here.” In this episode we talk you through each step so you can rise up when others start to sink. There’s a lot of fun stuff here — naming, website building, social media accounts. That stuff is exciting even when it gets challenging. But built into the 9 … [Read more...]

Now, in stage 5 of the small business roadmap, it’s time to get into the nitty gritty: can this business idea of yours actually make enough money to support you in a meaningful way? This is a stage most of us are not well prepared for, typically diving in without any knowledge of the metrics, the movements or the models. That’s what we break down for you into 7 steps in this … [Read more...]

In the sixth small business roadmap stage we explore the final question: how can we grow this business beyond ourselves and into greater impact in the world and wealth in the company? We dig into the 11 steps of Scale where the goal is to hone, discover and experiment towards a more scalable and sustainable business. To put it simply, this stage is about shifting from clawing out growth one … [Read more...]

In 1974, Robin Dunbar earned his stripes as an anthropologist and evolutionary pscyhologist by completing work on his PhD from the University of Bristol, which was summarized in a paper entitled, Social Dynamics of Gelada Baboons. (Look those suckers up, they’re scary.) Dunbar’s research would go on to cover the evolution of communication and culture, social networks, and the social … [Read more...]

In the last 6 episodes we revealed the 6 stage small business roadmap. A stage by stage, step by step, 10,000 foot view of building a business. They weren’t the 6 stages your business will go through automatically. They were the 6 stages you want to go through so that you and your idea are best setup for success as you define it. The roadmap was immensely well received (you’ll find links to … [Read more...]

The odds are stacked against you. It’s true. I’m often amazed at how many people decide to try to build small businesses online, despite the odds. Maybe it’s naivete. Maybe it’s egotism. Maybe it’s bravery. Probably it’s a combination of all three. I think you need all three to succeed as an entrepreneur. Here’s how the odds are stacked against you: whatever space or niche or idea you decide to … [Read more...]

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter "A" means nothing… I hope. This is a rolled up newspaper. When I was growing up, I was the king of mischief and had a hard time following parental guidelines. To ensure the lessons she wanted me to learn "sunk in" my grandma would give me a soft … [Read more...]