Whiteboard Friday Recap 2023: AI Edition

The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that this level of adoption is drastically altering the way the online world functions. So how…

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How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)

Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and gain more organic search visibility (especially through appearing in featured and “People Also Ask” boxes) Researching questions is an ongoing process: You need to be…

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Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research

4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses. This might mean excluding responses from individuals outside your target demographic or refining your dataset to represent a balanced cross-section of your audience. Conducting audience…

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