Converting techniques

As businesses expand and customer success becomes increasingly important, companies must find ways to scale their customer relationships and strengthen connections. Higher Logic and Totango teamed up to empower businesses to do just that, combining one-to-one customer relationships with one-to-many community relationships. Get started today with the Drive Community Engagement SuccessBLOC The collaborative effort between…

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion.   This…

Illustration via 99designs “For Koreans, han can be a drive to do great things, to bond together, to understand each other, to empathize. But it can also just be anger and K-rage which, channeled correctly, allows you to build an entire industry and succeed on the global level to create pop culture phenomenons that win…

“Customer success is driving value to customers. Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. In a recent episode of The Digital Customer Success Podcast, Totango’s SVP of Customer Success, Chris…

We know that sales and customer success (CS) teams must work together to drive revenue growth and expansion. How teams accomplish this challenging dance, however, is an ongoing question.  Totango’s SVP of Customer Success Chris Dishman recently sat down with the Customer Success Collective in an exclusive episode of the CS School Podcast where he…

Illustration via 99designs “If you can interface with any type of meditation spiritual system with maintaining your inner compass, that’s going to be a recipe for a much better outcome.” — Willoughby Britton, PhD Willoughby Britton, PhD is a clinical psychologist, an associate professor of psychiatry and human behavior at Brown University Medical School, and the…

TrustRadius, a renowned platform for transparent business technology reviews, announced its 2023 Best of Awards, with Totango emerging as a triple winner. We were recognized for our strength in end-to-end relationships, overall value, and leading features and functionality.  Totango’s customer success software drives cross-functional enterprise teams toward enhanced productivity, retention, and growth. With robust integrations,…

This blog post is a very special holiday edition of 5-Bullet Friday, my very own email newsletter! It features 12 things I love, all of which make great holiday gifts. I also reached out to some of my favorite brands to get special deals for subscribers. I use all of these products on a daily…

Every customer interaction matters in today’s digital age. These touchpoints serve as critical indicators of overall customer health, enabling leaders to proactively detect risk, prevent churn, and identify opportunities for expansion and revenue growth. But, oftentimes, managing and documenting these customer interactions—especially cross-functionally among global and remote teams—can be challenging and time-consuming. That’s why Totango…

Illustration via 99designs Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome to another episode of The Tim Ferriss Show, where it is usually my job to sit down with world-class performers of all different types to tease out the habits, routines, favorite books, and so on that you can apply and test…

As businesses expand and customer success becomes increasingly important, companies must find ways to scale their customer relationships and strengthen connections. Higher Logic and Totango teamed up to empower businesses to do just that, combining one-to-one customer relationships with one-to-many community relationships. Get started today with the Drive Community Engagement SuccessBLOC The collaborative effort between…

As a leader in customer success, who’s your friend in the C-suite?Is the customer journey mapping exercise a worthwhile effort?Who owns the customer community for your organization? How’s that for a few spicy thought starters? Does the answer to any of those questions put you on the edge of your seat? We hope so! At…

Illustration via 99designs Sheila Heen has spent the last three decades working to understand how people can better navigate conflict, with a particular specialty in difficult conversations.  She is a founder of Triad Consulting Group, a professor at Harvard Law School, and a co-author of Thanks for the Feedback: The Science and Art of Receiving Feedback Well (even…

Enterprise businesses can now use their critical product usage data from Pendo and Mixpanel in their Totango experience to design optimal customer journeys, improving product adoption and customer retention.  Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating…

A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube. And more than 50% of shoppers watch product videos even while shopping in-store. These statistics…

Illustration via 99designs “I’m not interested in anything that’s not sustainable. Friendships, investing, careers, podcasts, reading habits, exercise habits. If I can’t keep it going, I’m not interested in it.“ — Morgan Housel Morgan Housel (@morganhousel) is a partner at The Collaborative Fund. His book The Psychology of Money has sold more than three million copies and has been…

Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , “13 Ways You’re Killing Your Conversion Rate” lists some of the pitfalls that could cause…

Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology….

As marketers and product managers, we often have to make decisions without data. We have to trust our gut, try something new and…sometimes fail. E-mail pop-ups are one such case in point where it’s difficult to find guidance. The available data about their performance is scarce. Case studies are often promotional and look biased. And…

Artificial Intelligence! AI is the stuff of myths and sci-fi. Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill. The real state of Artificial Intelligence is drastically different. It is more a complement to…

Brent Cogswell, Head of Customer Success at Schneider Electric, shares the organization’s principles and milestones for building a customer success strategy that unites the company and their customers around a shared mission. “It became our mission to get rid of the spreadsheets and bring all the data and telemetry into one tool, so customer success…

Illustration via 99designs “Evaluate danger. Don’t nurture fear.” — Guy Laliberté Guy Laliberté (@guylalibertedj) is the founder of Cirque du Soleil, One Drop Foundation, and Lune Rouge. He was named by Time Magazine as one of the most influential personalities in the world and has been recognized as one of the most creative and innovative minds by Condé Nast.  An artist,…

Content marketing is one of the most effective ways to increase your on-site conversions. Content is able to provide 3 times more leads than a PPC campaign, but more importantly, it’s more effective in the long run: Content is your permanent brand asset. Once you put it on your site, it can continue bringing in conversions, whether…

Engaging your audience is the key to building a base of returning and loyal customers. There are many ways to increase audience engagement, but have you ever thought about quizzes? Quizzes are interactive and provide an excellent way to learn more about your target customers and their needs and preferences. They can provide you with…