[Webinar] Live Website Teardowns by Liston Witherill

“Copywriting is writing copy for the purpose of advertising and marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.” So you want to get your reader to read the next word…and the next…until they take action, right? Go To Webinar Registration Liston Witherill is a marketing strategist, copywriter Article by Conversion Optimization Blog - A/B Testing … [Read more...]

How To Turn Clicks Into Customers

Learn more about conversion rate marketing from a podcast justified by a marketing expert, Bobby Hewitt of Creative Thirst, together with the team. The podcast discusses insights on how to turn more clicks into customers as part of the conversion rate marketing episodes. Read more and learn about how to deliver a better customer experience, Article by Conversion Optimization Blog - … [Read more...]

[Infographic] The Anatomy of a High Converting Landing Page

In this infographic, QuickSprout has given us the anatomy of a high converting landing page. Converting, or the marketing technique of Conversion, is when marketers try to turn or convince casual traffic into becoming paying customers. A landing page, on the other hand, is the page where most visitors land when they visit a site. Article by Conversion Optimization Blog - A/B Testing Software. … [Read more...]

Design Websites With Marketing Psychology

In recent years, the Internet activity has moved more and more towards social media sites. We have Facebook, Twitter, LinkedIn, and many more as social tools which marketers can use to drive conversion. With these in mind, understanding marketing psychology and social proofing becomes even more important, as it really helps turn your website to become Article by Conversion Optimization Blog - A/B … [Read more...]

[Webinar] Secret Influencer

If you’re reading this is because you took action before we reveal the details of our Secret Influencer and the excellent topic that will be presented to our community from Convert Academy. Stay tuned and you’ll receive more details in a couple of days. Go To Webinar Registration All what you want to know will Article by Conversion Optimization Blog - A/B Testing Software. Read entire story here. … [Read more...]

[Webinar] How Segmenation & Targeting Propel Conversions

While getting traffic to your site is GREAT–that is only half the battle. Getting visitors to convert on your page is a difficult and almost inscrutable process. Some sites try to get on top of the conversion game by breaking down visitors into easy-to-digest categories, thereby making it easier to drive visitors down the sales Article by Conversion Optimization Blog - A/B Testing Software. Read … [Read more...]

[Webinar] Copy, Conversions & Your Customers Comfort Zone

You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100{07c0bb02cae1f0b356e550d14375ff5283a467e66c49238eeeae84ea79201741} comfortable, you can forget about conversion. Go To Webinar Registration Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 Article … [Read more...]

Help Visitors Convert With Each Step Of Your Conversion Path

Conversion is a marketing term that refers to the technique turning a website’s casual traffic or casual visitors into paying customers. It is one of the most important marketing techniques in online marketing. Motivating customers to convert has always been difficult. Every customer has a different need and a different perspective. However, knowing what they are thinking can Article by … [Read more...]

[Infographic] Inbound Marketing Funnel

The people over at Smart Insights has given us this great infographic on the Inbound Marketing Funnel. Inbound Marketing is marketing that is done to draw customers into your website, rather then setting out to attract their attention. The inbound marketing funnel is a model that illustrates what the customers usually go through from the Article by Conversion Optimization Blog - A/B Testing … [Read more...]

Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”, Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we … [Read more...]

The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.But first, … [Read more...]

Why Retailers Should Stop Copying is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own … [Read more...]

The Top 7 Conversion Optimization Trends for 2015

What will be the most important changes in your business next year?Have you thought about it?At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks.Fortunately, I can report that last year was great at WiderFunnel. We brought … [Read more...]

Anxiety Attacks! (Or, how to stop worrying and love the Privacy Statement)

Trust is everything in a relationship.That motto is repeated in countless self-help books, couples therapy workshops, and by pretty much everyone named Dr. “Something” on TV. Trust can be established or broken in many ways, and working on regaining trust can be a long process in inter-personal relationships.  Unfortunately, when it comes to interaction with websites, visitors rarely … [Read more...]

Checkout Funnel: Is the Shortest Path Always Best?

Not optimizing your checkout funnel could be costing you millions.I’ve helped a lot of companies optimize their e-commerce websites and mobile apps checkout funnels. My clients often have questions like:How many pages, steps, or even minutes, does a user take to get from decision to purchase?What are best practices to increase conversions and revenue?Should the number of steps be reduced? … [Read more...]

The Totango Mobile App is a Winner!

When we released our Totango mobile app back in March we knew it was going to be big, so we’re very excited that the industry sees it that way too! Today, SIIA announced the winners for the NextGen Awards in Mobile and Totango won the award for Most Disruptive. The NextGen Awards are presented to innovative companies from each sector within the technology arena defined by the SIIA. The … [Read more...]

Super Users and the Membership Economy

Part of the Customer Success Summit On-Demand Series What is a Super User? That customer that know your product well, they use it often and they share that drive and passion with other people. With today’s  subscription businesses these users are more important than ever for driving your product forward because not only do they bring you more users, they also provide valuable insights and … [Read more...]

Customer Success the Next Generation: What is the Final Frontier?

Part of the Customer Success Summit On-Demand Series Over the past 5 years, Customer Success has become a recognized philosophy in almost all SaaS and subscription businesses today. Now that we’ve moved from infancy towards maturity, how will the industry continue to evolve? Will the customer success function grow or will it be absorbed into other parts of the organization? At the Customer Success … [Read more...]

Customer Success: Play to Win

Part of the Customer Success Summit On-Demand Series Customer Success is taking off and has grown beyond being just a function within many organizations. For the last couple of years the industry has gone through several phases of understanding. First looking at why we need customer success, then to what is customer success and finally now to how do we go about implementing best in class customer … [Read more...]

The Art and Science of Customer Experience, Growth and Segmentation

Part of the Customer Success Summit On-Demand Series One of the biggest challenges Customer Success organizations face as they grow is how to manage all their customers.  A growing customer base presents several challenges, especially if you have a wide range of customer size, scope and revenue. One common strategy is to divide that customer base into distinct segments, each with its own profile … [Read more...]

Customer Success Reimagined

When you’re in an industry that has completely taken off, sometimes you need to take a step back and say, “what were we trying to accomplish in the first place?” Customer Success as a whole has certainly skyrocketed across SaaS and subscription businesses. Five years ago if you said you worked in Customer Success people would have looked confused, fast forward only a couple years … [Read more...]

3 questions every new VP of Customer Success should answer

Part of the Customer Success Summit On-Demand Series Starting a new job anywhere can be a challenge, but starting a new job in an industry that is still being defined often has more questions than answers. For VPs of Customer Success the first 90 days in the role are critical for ensuring long term success, but it often feels like there is so much to do that you don’t know where to start. At … [Read more...]

The 3 Pillars of Customer Success: Culture, Technology and Health

Part of the Customer Success Summit On-Demand Series Depending on the company, Customer Success can be implemented in any number of ways. Small companies, large companies, B2B, B2C, high-touch, low-touch, all sorts of organizations approach this challenge with a myriad of different solutions. Despite all the different approaches, there are 3 areas that every company should look at to evaluate and … [Read more...]

Totango In Action: Helping Customer Success Professionals Win

As a Customer Success professional sometimes your job can seem daunting. You are responsible for driving the success of your entire customer portfolio and make sure they continue to use your product or service. Without a clear way to listen, understand and engage with your customers you’re often left with more questions than answers. Why did that customer churn without any notice?  How do I … [Read more...]