Illustration via 99designs “Be consistent before you’re heroic.” — Kelly Starrett Kelly Starrett, DPT (@thereadystate) is one of my favorite performance coaches. When I have problems other people can’t solve, I call Kelly. He’s also a treasure trove of one-liners. He is, along with his wife Juliet, co-founder of The Ready State. The Ready State began as MobilityWOD in 2008 and has gone … [Read more...]

04th Jun 2020 – We all know that conversion rate optimization (CRO) is important. But the truth is — businesses rarely invest enough time and money into it.In fact, over 68% of small businesses don’t have a documented CRO strategy. So I’ve been thinking a lot about the why. Why do people always forget about that? Is it because of budget restrictions? Probably not. The most effective CRO … [Read more...]

In our latest study, over 85% of the experimentation program leaders we spoke to share a strong desire to be testing a lot more than they currently are. But that’s not necessarily the case for Brianna Warthan who leads testing at AT&T. With an output that’s grown to hundreds of tests per year, Brianna knows firsthand that velocity isn’t necessarily the best metric–or goal–for a testing … [Read more...]

In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. Sounds simple in concept, but where do you start?  That’s the question that Sumo Logic Chief Customer Officer Dione Hedgpeth and Totango President & COO Jamie Bertasi discussed during their session at the TSIA World: ENVISION conference. Check out six … [Read more...]

Illustration via 99designs “Wealth is not a number. I don’t think it can be characterized very well by a number. It is the set of all transformations that you are capable of bringing about. That is your wealth. And if optimism is true, then there’s no limit to wealth.“ — David Deutsch David Deutsch (@DavidDeutschOxf) is a visiting professor of physics at the Centre for Quantum Computation, … [Read more...]

04th Jun 2020 – With visitors flocking to your website during this pandemic, there has never been a better time to ramp up A/B testing and website optimization. It’s an opportunity for your company to optimize and improve access to information as well as reduce friction along the multiple touch points in your sales funnel. With low advertising costs, the temptation to shift attention … [Read more...]

The Fine Art of Visualizing Experiment Results Disney Streaming Technology Blog | By Allen Chang In this post from the Disney Streaming technology blog, Allen Chang (Sr. Data Scientist, Core Experimentation) shares how they help teams understand the results of their experiments through data visualization. The post covers the specific visualizations they use to represent statistical uncertainty as … [Read more...]

In today’s challenging economic climate, teams must ensure they are utilizing the right initiatives to protect and grow customer loyalty. Enter customer success operations: a data-driven process that helps organizations understand how their initiative performance impacts key business results – ultimately safeguarding revenue for long-term growth. At the Customer Success Festival in New York City, … [Read more...]

Illustration via 99designs “To understand what it means to live longer, you have to understand what ends life.” — Dr. Peter Attia Peter Attia, MD (@PeterAttiaMD), is the founder of Early Medical, a medical practice that applies the principles of Medicine 3.0 to patients with the goal of lengthening their lifespan and simultaneously improving their healthspan. He is the host of The Drive, … [Read more...]

04th Jun 2020 – Online behavior has been turned on its head as many people started working remotely and staying at home to curb the spread of the novel coronavirus. Being homebound means people have to rely on social media and other online tools as a way of connecting with coworkers, friends, and family. Sprout Social reports that the optimal time to post on social media for maximum … [Read more...]

Experimentation News Marketing in the metaverse: An opportunity for innovation and experimentation McKinsey & Co | By Eric Hazan, Greg Kelly, Hamza Khan, Dennis Spillecke, Lareina Yee "Now is the right time to adopt a test-and-learn mindset, to be open to experiments in the metaverse, and to move on quickly from failure and capitalize on success." Read more What Hypothesis Test Should I … [Read more...]

As subscription models and recurring revenue become the norm for both SMBs and enterprise solutions, customer success is becoming an essential part of businesses across the globe. It’s clear to corporate leaders that strong onboarding and ongoing engagement help convert tentative new relationships into happy customers and established revenue streams; and risk management protects hard-earned … [Read more...]

This is a guest post from Laurel Braitman, PhD, a writer and teacher and a secular, clinical chaplain-in-training. She received her doctorate in history and anthropology of science from MIT and is Director of Writing and Storytelling at the Stanford School of Medicine’s Medical Humanities and the Arts Program, where she helps clinical students, staff, and physicians communicate more clearly and … [Read more...]

05th Jun 2020 – One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been essential during the coronavirus pandemic. As traffic … [Read more...]

Our latest case study highlights our long term partnership with Direct Energy, part of NRG Energy, and the impact developing a culture of experimentation continues to have within their organization. Our work with Direct Energy has grown beyond simple CRO and now helps them make informed decisions across the organization. At Direct Energy, we spoke to some of our experimentation partners and … [Read more...]

ClieOne of the most basic principles of customer success is using your products and services to create advocates for your company/product/brand. Having an army of happy customers can do much of this legwork for you. The fact of the matter is that customers are influenced by word-of-mouth two to 10 times more than they are by paid media. Up to 50% of consumers insist that the recommendations of … [Read more...]

“The four most expensive words in the English language are ‘this time it’s different.’” — Sir John Marks Templeton, dubbed “the greatest global stock picker of the century” in 1999 An old video recently resurfaced on social media. It’s yours truly asking Warren Buffett and Charlie Munger a question at the 2008 Berkshire Hathaway Shareholders Meeting: “Hi, my name is Timothy Ferriss, and I’m … [Read more...]

05th Jun 2020 – Amid the COVID-19 pandemic, extended lockdown, worldwide protest and civil unrest against police brutality and inequality, another event swooped in and quietly grabbed the attention of many, even if it was only for a few minutes.  The latest SpaceX Launch last Saturday.  Convert experienced this quiet, but significant shift in focus online with a noticeable … [Read more...]

In order to pursue our shared mission to prove that evidence-based decisions get the best results, Widerfunnel and Conversion, sister companies within the Sideshow Group, have agreed to merge into a new joint brand called Conversion. This move will allow us to provide increased value to our clients and partners as the world’s largest specialized experimentation agency. About Conversion Conversion … [Read more...]

Challenging economic times really put pressure on teams to retain revenue. How can you ensure you’re aligning resources to the right initiatives that will protect and grow your customer base? Thankfully, customer success operations has come to the rescue. By collecting and analyzing data that helps you implement and understand the effectiveness of customer success initiatives, CS operations can … [Read more...]

Illustrion via 99designs “Sleep, nutrients, exercise, light, relationships—those really establish the foundation of what I consider to be all of the elements that create our ability to move as seamlessly as possible between the states that we happen to be in and the states we desire to be in.” — Dr. Andrew Huberman Andrew Huberman, PhD (@hubermanlab), is a neuroscientist and tenured … [Read more...]