How Does Social Media Fit Into the Lead Generation “Funnel”?

Social media must integrate with lead generation efforts. For B2B digital marketers, that’s a foregone conclusion. Social media’s fit with lead generation can be challenging to grasp at first. This is partly because communication processes in a traditional B2B lead nurture “funnel” are visualized as sequential – Awareness => Interest => Consideration => Sale. Visualizing…

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Startup or Franchise: Which Path Fits Your Goals Best?

Opinions expressed by Entrepreneur contributors are their own. If you are considering business ownership, then you’ve likely started weighing the pros and cons of transitioning away from a traditional corporate job and into an entrepreneurial role. But before you make any changes, it’s important to understand your options. Let’s consider two business ownership avenues: a…

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Memory architecture. The structures of data and memory in the Arctic – We Make Money Not Art

Fascinating -albeit deeply depressing- news stories have been emerging recently in mainstream media about the conflict between, on the one hand, the development of digital society and, on the other, the protection of the environment and of key natural resources. The stories and scientific studies reveal the energy and water voracity of ChatGPT, the threat…

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For B2B Brands and Beyond

As we approach 2024, content marketing is rapidly evolving. Shaped by a blend of technological advancements, changing consumer behaviors, and a greater emphasis on authentic engagement. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. Incorporating the latest trends into your…

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What is Outbound Sales? Guide for SMBs

Outbound sales techniques have several benefits, including the following:  You can reach prospects faster  It’s more predictable There’s more precision and personalization  Businesses have more control over the sales funnel Here’s what you need to know about each of these advantages! Prospect Outreach Speed  Prospect outreach speed is how a sales team can connect with potential customers…

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Indiana Lottery OKs $50K Prize for Man Whose Ticket Was Torn by Store

A lottery winner was initially denied a $50,000 Powerball prize because his ticket was torn up. A store employee habitually ripped lottery tickets after checking them with the lottery terminal. But Indiana’s lottery commission approved the man’s appeal last week, granting him the prize money. The Hoosier Lottery Commission, which oversees the operation of Indiana’s…

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Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B

B2B Multichannel Marketing: Top Channels, Trends, and Challenges57 percent of B2B marketers have said that creating an effective strategy is their top obstacle when it comes to multi-channel marketing, while 46 percent pointed to inadequate budgets and resources, with 44 percent noting data quality as a leading challenge — three of numerous findings of interest…

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